Chierika created LYL, after years of working in the corporate world and being unsatisfied with the selection of formal clothing available to women. She recognised that clothing is so much more than just what you put on. It’s a tool that shapes how the world sees you.
LYL is a modern, black owned, independent fashion brand that provides unique alternatives to women’s tailored clothing. Our focus is fashion and empowering women to literally love the way they look, inspire confidence and be their best selves.